👋 Hi there! I'm Seun

Oluwaseun Badmus is an accomplished professional with over five years of experience in Product Marketing, Brand Management, and Project Management across diverse sectors, driving the success of B2B, B2C, and SaaS products. She holds an MBA with a specialization in Marketing and Consulting, where throughout her career, she has excelled in building product marketing functions at both established companies and high-growth startups.

She is an ardent believer in the cause for the girl child and believes that women's involvement in STEM is crucial for empowering the African women. She is passionate about the transformative potential of AI and data-driven products to revolutionize industries. Her strategic thinking and expertise in competitive positioning have consistently driven product success and market adoption. She is eager to bring her experience and enthusiasm to a forward-thinking team, contributing to innovative solutions and growth.

If you want to discuss a project or an opportunity, you can reach me at:

badmuseun09@gmail.com

I am a Product Marketing Manager with a vision for big ideas, a drive for execution, and a firm belief that anything is achievable with determination and effort.

Highlights:

🚀 Built the PMM function at a growth startup
🌎 Launched 10+ global products for TECNO Mobile/Transsion Holdings
👥 Managed and grew teams of high performing product marketers, content marketers, and creative designers.

Values:

🌎 Lead by example. Set the strategy but also do the work

📌 Keep it simple. Make it easy for people to understand and take action

💸 Tie everything back to revenue. Prioritize and measure work based on revenue impact

📚 Continous learning. Learn somehting new about the industry, customer or a skill everyday

Companies I've worked at

Notable Work: Accomplishment

GAMR

Company Overview:

GAMR is a dynamic platform dedicated to enhancing the gaming experience for enthusiasts across the continent. We offer a comprehensive suite of features, including a subscription service for premium access, a robust tournament management system, and a diverse marketplace for gaming-related products. Our mission is to empower gamers by providing them with the tools and resources they need to thrive in the rapidly growing esports industry.

Project Objective:

The primary objective of this project is to expand GAMR's market presence by launching a subscription service, developing a user-friendly tournament management mobile application, and creating a vibrant digital marketplace. These initiatives aim to enhance user engagement, streamline tournament organization, and provide gamers with easy access to essential gaming products.
Key Achievement: The launch of 5 new features;
1. Real time updates and reporting: offering real time match scores & results
2. Market place for gamers: Buy & sell gaming related physical & digital products
3. In-app communtity engagement
4. Automated match making
5. Training and skills development resources

GAMR LAUNCH

https://theafrogamer.com/unveiling-the-future-gamr-africa-launches-state-of-the-art-carven-gaming-arena

Task and Achievement:

Task 1: Launch Subscription Service

Action: Develop and implement a subscription model on the GAMR platform, offering users access to premium features and services.
Achievement: Successfully launched the GAMR subscription service, attracting over 10,000 subscribers within the first three months. The recurring payment model has increased user retention.

Task 2: Develop Tournament Management Mobile Application

Action: Create a mobile application that allows users to easily organize and manage esports tournaments. Key features include tournament creation, bracket management, and participant registration.
Achievement: Released the GAMR tournament management app, which has been downloaded over 5,000 times. Users have created and managed more than 500 tournaments, significantly boosting community engagement and platform activity.

Task 3: Establish Digital Marketplace

Action: Design and launch a digital marketplace on the GAMR platform, offering a wide range of physical and digital goods for gamers.
Achievement: Introduced the GAMR marketplace, featuring over 100 products from leading gaming brands. The marketplace has generated significant sales, with a 20% increase in platform revenue within the first quarter.

Task 4: Promote BracketPro Software Solution

Action: Market BracketPro, a comprehensive tournament management software, to capitalize on the growing esports industry. Highlight its features for organizing and executing competitive events.
Achievement: On the B2B side, I developed a campaign to market GAMR’s tournament software to esports organizations. I recognized that organizers needed a simplified way to handle large-scale tournaments, I created a case study demonstrating the software’s efficiency using a high-profile client who had achieved a smoother tournament experience. This case study served as the core of our campaign, which was distributed through targeted LinkedIn ads, industry newsletters, and direct outreach to potential clients. This real-world case scenerio of the software’s value led to a notable increase in inquiries and closed contracts, boosting B2B revenue and solidifying our position in the esports space.
Vendor Management: In my role at GAMR, I have collaborated with various vendors, including payment processors like Stripe and PayPal for seamless in-app payments, and streaming platforms like Twitch and YouTube Gaming to broadcast live tournaments.
Additionally at Transsion i worked with and managed advertising agencies to create market-specific campaigns, driving significant engagement and product awareness.

TECNO

Company Overview:

TECNO Mobile is a leading mobile phone brand, renowned for delivering high-quality smartphones and innovative technology at affordable prices. With a strong commitment to excellence and customer satisfaction, TECNO Mobile aims to enhance the mobile experience for millions of users across West Africa. TECNO diverse product range caters to various segments, ensuring that every customer finds a device that suits their needs and lifestyle.

Objective: Establish Market presence and drive purchase

Theme: Fashion meets Tech

🌎 Developed strategies that emphasized the capability of our new mobile device to deliver high-quality performance and reliability.

By offering a comprehensive suite of features, we ensured a seamless and efficient user experience, positioning our brand as a leader in innovative mobile technology.

MAJOR ACHIEVEMENT: Led the Central Marketing Division for Transsion, the third-largest producer of mobile phones in West Africa. In my role as the West Africa Integrated Marketing Communications Manager for Transsion, i led initiatives that significantly bolstered the company's market presence, where our strategic marketing campaigns increased brand awareness by 40%, executed product launch strategies that introduced new products resulted in a 25% increase in market share.

Find link below on some launch activites:

https://www.youtube.com/watch?v=tq1AZnvfl6E

https://www.youtube.com/watch?v=d2NC0bjlgOQ

https://www.youtube.com/watch?v=4x3g0fuc2To

In launching the new mobile device, we identified a gap in the market for high-performance smartphones at an affordable price.

Our target audience included tech-savvy young professionals and budget-conscious consumers.

Our strategic messaging and positioning led to a 40% increase in pre-orders within the first two weeks of the launch.

Deliverables Created:

Developed a compelling value proposition highlighting the device’s cutting-edge features and cost-effectiveness.
Created targeted messaging for different buyer personas, emphasizing the device's performance, design, and affordability.
Designed and distributed promotional materials, including brochures, website content, and social media posts, ensuring consistent messaging across all channels.

Sales Enablement:

To support the sales team in effectively selling the new mobile device, we needed to equip them with the right tools and information.
Result:The sales enablement initiatives contributed to a 25% increase in conversion rates and a 30% reduction in sales cycle time.

Deliverables Created:

Developed comprehensive sales playbooks detailing product features, competitive analysis, and objection handling.
Conducted training sessions and workshops for the sales team to ensure they were well-versed in the device’s unique selling points.
Created demo videos and interactive presentations to assist the sales team in showcasing the device’s capabilities during client meetings.
Developed promotional activities that seamlessly integrated online and offline strategies, driving increased foot traffic for in-store purchases."

Digital Campaign:

We launched a digital marketing campaign to create buzz and drive online sales for the new mobile device's.

https://www.instagram.com/p/CfD0vimDY6O/

Result: The digital campaign resulted in a 50% increase in website traffic and a 35% boost in online sales within the first month.

Deliverables Created:

Designed and executed a multi-channel digital marketing strategy, including social media ads, email marketing, and search engine optimization (SEO).
Developed engaging content, such as blog posts, videos, and infographics, to highlight the device’s features and benefits.
Implemented a retargeting campaign to capture potential customers who visited the website but did not make an immediate purchase.

Thought Leadership:

To position our company as a leader in mobile technology, we focused on thought leadership initiatives around the launch of the new device.
Result: Our thought leadership efforts led to a 20% increase in organic brand mentions in industry publications and a15% growth in followers on professional networking platforms.

Deliverables Created:

Authored whitepapers and articles discussing the technological advancements of the new mobile device and industry trends.
Organized webinars, media parleys and panel discussions featuring industry experts and company leaders to discuss the future of mobile technology.
Contributed guest posts to reputable tech blogs and participated in interviews with industry influencers to enhance brand credibility.

Influencer Marketing:

To reach a broader audience and build trust, we collaborated with influencers to promote the new mobile device.
Result: The influencer marketing campaign generated over 1 million impressions and a 45% increase in social media engagement.

Deliverables Created:

Identified and partnered with tech influencers and bloggers who had a strong following among our target audience.
Developed influencer kits with detailed information about the device and guidelines for content creation.
Coordinated unboxing videos, reviews, and social media takeovers, ensuring authentic and relatable content that resonated with the audience.

INFLUENCER MARKETING

ON-BOARDING WIZKID

Project Objective:

The primary objective of this project was to onboard the first brand ambassador to reposition TECNO Mobile Nigeria and better align the brand with a specific target audience. This strategic move aimed to enhance brand visibility, build stronger connections with the target demographic, and drive increased engagement and sales.

https://www.instagram.com/p/B-hhsKiFR0F/

Task and Achievement:

Identify and Select the Brand Ambassador

Action: Conduct thorough market research to identify a suitable brand ambassador who resonates with the target audience. Evaluate potential candidates based on their influence, alignment with brand values, and ability to enhance brand perception.
Achievement: Successfully identified and selected a well-known celebrity with a strong following among the target demographic. The chosen brand ambassador aligns perfectly with TECNO Mobile’s brand values and objectives.

Launch Marketing Campaigns Featuring the Brand Ambassador

Action: Design and implement multi-channel marketing campaigns featuring the brand ambassador. Utilize social media, traditional media, and events to maximize reach and impact.
Achievement: Launched a highly successful marketing campaign that included TV commercials, social media posts, and live events. The campaign generated significant buzz and increased brand visibility, leading to a 40% increase in social media engagement and a 25% boost in sales within the first quarter.

Measure and Analyze Campaign Effectiveness

Action: Monitor and analyze the performance of the marketing campaigns to assess their effectiveness in reaching the target audience and achieving the desired outcomes. Use key performance indicators (KPIs) such as engagement rates, sales figures, and brand sentiment.
Achievement: Conducted a comprehensive analysis that showed the campaign’s success in improving brand perception and driving sales. The brand ambassador’s involvement resulted in a 30% increase in positive brand sentiment and a 20% growth in market share within the target demographic.

CONSULTING PROJECTS

ESG PULSE

Company overview:

Hub DMC is a service provider based in Sao Paulo, Brazil that organizes corporate engagements such as corporate events, incentive trips, and corporate branding.

It primarily involves itself with Fortune 500 companies and has had tremendous success in the last 3 decades with millions ($USD) of revenue each year.

Objective:

Assess and develop strategies for the successful expansion of ESG Pulse into the US market, focusing on the integration and utilization of ESG metrics in corporate reporting.

Task:

Create a comprehensive expansion strategy that includes market analysis, competitive positioning, regulatory considerations, and targeted marketing campaigns to ensure the adoption and growth of ESG Pulse in the US market.

Deliverables:

Market Analysis Report:

Comprehensive analysis of the US market for ESG metrics.
Identification of key industry sectors and potential clients.
Competitive analysis highlighting strengths and weaknesses.

Regulatory Compliance Guide:

Detailed guide on US regulatory requirements for ESG reporting.
Compliance checklist for corporate reporting standards.

Expansion Strategy Plan:

Strategic roadmap outlining phased market entry.
Budget allocation and financial projections.
Risk assessment and mitigation strategies.

Marketing and Outreach Campaign:

Multi-channel marketing strategy tailored for the US market.
Social media and content marketing plan.

Sales Enablement Toolkit:

Demo and presentation materials showcasing ESG Pulse features.

Partnership and Networking Plan:

Identification of potential partners and collaborators
Outreach plan for industry associations and regulatory bodies
Schedule of networking events and conferences

Client Onboarding and Support Plan:

Onboarding process for new clients
Customer support structure and resources
User training materials

Achievements:

Successful Market Entry:

Secured initial contracts with key clients in target industries.

Regulatory Compliance:

Ensured full compliance with US ESG reporting standards.

IONIC DEVICES

Company Overview:

Ionic Devices specializes in the development and manufacturing of advanced batteries featuring higher energy densities and solid-state engineering.

Project Objective:

The primary objective is to develop a robust costing model, craft a compelling value proposition to drive scalability and competitiveness in the market attracting funding opportunities and identifying new markets and customers

Achievement:

Successfully developed a comprehensive costing model that accurately reflects the production expenses and identifies opportunities for cost savings.
Created a compelling value proposition that highlights the safety, performance, and scalability of our solid-state batteries.
Identified and engaged with new markets and customer segments, expanding the company's market reach. Established initial contacts and negotiations with key industry players in these new markets.
Completed a comprehensive evaluation of licensing versus manufacturing capabilities. Based on the analysis, developed a strategic recommendation that aligns with the company's long-term goals and resource availability.

Find me on LinkedIn, or get in touch

When i'm not working, i love to spend time with family and friends and explore the world....my goal is to visit at least 50 countries, so far i have been to 10 countries

SOME PRESENTATION SLIDES/REPORTS WORKED ON

I enjoy reading, invest in continuous learning and personal development.

Here are some of my recent read books

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